The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
DENTSU INC. / Tokyo
Client
Title
Category
Award
Points
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto
Category: Package Design / Single or Series
Points: 5.0
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO
Category: Collateral Design / Posters - Single
Points: 5.0
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Category: Collateral Design / Posters - Series
Points: 5.0
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO
Category: Collateral Design / Posters - Series
Points: 5.0
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Collateral Design / Posters - Series
Points: 5.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Experiences / Indoor Spaces
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Digital Direct Marketing / Mobile
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Other Digital Solutions
Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo
Client: tokyu corporation
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0